On-site Optimization linking

If you have read through the full tutorial - you will now have a decent understanding of the basics of SEO - along with some tricks and tactics you wouldn't get anywhere else. Now we will cover your on-site or on-page optimization just a bit.

If you're going to have tons of backlinks of all types pointing back at your site - and tons of traffic coming in to your site - then your SERPS (Search Engine Results Pages) are going to get a lot better. You will want to know how to take advantage of this in order to control the flow of PR score through your site.

The first thing you should do is prioritize which pages or product pages of your site are the most important to you. This is because you will be linking them together in a heirarchy to pass the PR score down through your site from page to page.

Something you should know is that every link on your site will divide that PR score of the page.

Example:
If your page had a score of 100 (just say 100 for the example) and if you had 20 links on that page, what would happen is this:

100 / (divided by) 20 = 5

Each link on that page would only be passing a score of 5 per link. If you had 1 link on that page it would be passing a little less than 100 (This was just a non-realistic example to help you understand the PR score passing - but in reality the score is 'dampened' by an amount each time it is passed so that a 100 score would become a 95 (passed the first time) and a 90 etc. Google adds a dampening affect to links that way PR score can not be used indefinitely across the Internet over and over again. This causes the PR score to slowly fizzle out.

This is the reason you will want to prioritize your pages to make sure the most important get the largest bulk of the score before it becomes dampened (slowly fizzled) down to each page. (But dont forget - you can also go back out on the Internet to get more links pointing specifically to those lower scoring pages until you bring them up to par with the rest of the site.

When getting links for your site you will treat each page and its keywords as if it were its own site. Every page will be different and will have different keywords - This allows you to get all new backlinks on new sites that you mine specifically for those keywords.

You will want to look at your link structure of your site and decide how you want the flow of traffic and PR score to move through the site. Many sites (ours as an example) have to use a linking structure called "Mesh" where there are a list of products and services shown at all times - we dont want to hide them from view and we dont want to make it hard for visitors to find them by first having to wade through pages that they dont want to see. Mesh structure is not compatible with PR or webmasters - because there are the same links on every page of a site and the PR score wanting to divide itself out between all of them on every page. This can turn some of your lower pages into PR 0 - which can cause them to be non-existent in search engines. You can choose if you want to block the flow of score to all of them except your top level page with rel="nofollow" in the hyperlink. As you would remember rel="nofollow" will stop the passing of PR score. This may help you structure the flow of score through your pages.

It looks like this:
<a href="http://www.yoursite.com/your_innerpage.html" rel="nofollow">



Remember that EzPrintSolutions can help you with your offline business as well!
See how to use printed materials for your offline marketing and promotional tactics
Offline Promotional Tactics



This concludes EzPrintSolution's SEO Tutorials - If you would like updates on future advanced courses and SEO tools Sign-up with your email below. We hope you have gained a deeper understanding into SEO !