Color Brochures

A discussion about color brochures versus black and white brochures and the reasons why color brochures are more effective. One of the most obvious reasons is the fact that people see in color and one of their most dominant sensory perceptions is in visual. The mind also thinks in many thought processes in visual. Imagine a horse and you will see a virtual image of a horse as opposed to a bulk of information about what a horse is.

For these reasons it is important to convey your message through color brochures as opposed to black and white. Color in your brochures guides the eye and allows more detail to be taken in by the reader. You want the person that will be reading your brochure to match a state of mind or feel to the brochure so that they will think of your business again.

An as easy example would be a restaurant that is going to be offering a Country Breakfast Special before 9 am. Try to visualize a farm landscape in the early morning, some dew and fog low to the ground, a bright orange sunrise in the background, and a displayed plate of breakfast food in the inside fold of the brochure. Regardless what time of the day it is when the viewer sees this brochure, it will bring about the early morning feel. This is important, because the next time the viewer is out in the early morning and is considering a breakfast at a restaurant - as soon as they bring up that state of mind and feel, you want it to be matched to your business ,you want them to instantly recall the breakfast restaurant almost as quickly.

Finding a way to match a common state of mind and feel to your business is something every business should consider. With full color brochures you can convey the look and feel of images to create this effect.

When considering the choice between color brochures or black and white: the choice becomes obvious that using color will allow your business a level of professional quality, and highest possible ability to convey your message.



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